I sat through another boring agency presentation today. It's boring because they're all the same. slide, after slide of showing off all their "best" work and for no avail because I have already tuned off. Why? because they don't even know what I need from an agency!!
Case in point today, this agency that came in for a pitch, showed me slide after slide of all the best AD creatives they did. YAWN.After slide 7, I told them that I don't even do Ads and that I do a lot of brochures and that I'm really in need of an agency that understands layouts. They looked blankly at each other and scrambled to find something on brochures. They didn't and that's when something snapped inside.
I told them that if they were really wanted my business, they would have first asked me about what my needs were, understood my business and my communication plans beforehand and then would have come with a customized presentation aimed at addressing that very need. I always have a lot of respect for agencies that atleast take the pains to customize their presentations. One agency, knowing that ours was a technology company, put in examples of technology companies. I respect that. I want to do business with companies that respect me as a client too.
I definitely don't want to work with agencies that treat clients, or rather prospective clients with such disdain that they are already painting you with broad, hackneyed strokes. Imagine how they'll treat you once you do become their client!
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